On January 28, 2014, President Obama delivered his State of the Union speech. The Twitterverse exploded with commentary from people representing every possible moniker in the political spectrum, tweeting after every major point. The pros, the cons, the accusers, and the supporters all put in their $2.22 (hey, inflation). And the scrolling screen looked something like this (The following conversation is fictitious. Any similarities to actual names or tweets is purely coincidental)….
I noticed that the #POTUS hasn’t mentioned Obamacare #SOTU
@rino Why should the #POTUS mention it. The ACA website is fine now #SOTU
@moron @rino Because #POTUS won’t remind anyone during #SOTU how he bypassed the Constitution
Buy my book now! – The Three Little Violent Pigs – #Nook #Kindle #ebook wp.linklink1
Will the usurper in chief #POTUS ever end? This is a long #SOTU
@angryvoter #POTUS Usurper and liar!
@angryvoter @rino Can’t call #POTUS an usurper. He was legally elected twice.
Another 5* #Amazon review for my romance novel – How I’d Love to Fall in Love. Buy it now! wp.link2linky #author #write
New spellbinding #thriller – Get Out of the Bathroom and Give Someone Else a Chance. Available Now! wp.4linklink3
Are you getting the picture? When tweeters are conversing and debating a major live event, the book promotions are incredibly non-sequitur. The authors were either using a bot or just not paying attention, and it showed in a bad way. Do you honestly think anyone bought their books based on those tweets?
I know at least one person who’s bought one of my stories because I don’t tweet book promotions every few minutes. For all the new authors out there, yes, Twitter can be a powerful tool, but only if you use it right. Take part in discussions, and have something interesting to say about things other than your work. It’ll pay off.