What motivates someone to sit down at a keyboard and write 75K words? Then attend writer’s meetings for critiques, spend months editing, find beta readers, design a cover, and lastly, format and upload the aforementioned 75K words?
If your motivation for all of the above is to be famous, have book signings, or an interview with Oprah, then I heartily suggest you find something else to do.
We write because we have stories to tell. We also go through the whole grueling process because we want to see our name on something worthy. The final product brings a certain element of satisfaction and a sense rebellion. An unnamed fire burns within indie authors. Some may call it a muse, while others refer to it as inspiration. We write because of our collective love of literature.
The satisfaction comes from completing your project, like painting a room or crocheting a sweater. The rebellion comes from being independent. After all, as an Indie Author, your story welled up from your soul, not from a marketing computer within a publishing house in Manhattan.
However, we market and advertise to sell. There’s no shame or “sellout” factor if you want to reach readers. I am not familiar with any artist working within any medium who does not seek an audience. Even if you don’t have an advertising budget, social media outlets like Facebook, Twitter, Google+, Snap Chat, et al are free. But that is the subject for a different post.
For a few years, I’ve been noticing a certain similarity between Indie ‘gurus’; those wise sages who dispense free self-help via social media. Just as people in real estate chant the mantra “location, location, location,” these folks cheer, “titles, titles, titles,” with equal enthusiasm. To be brief, they’re right. However, their advice should also include a caveat or at least an amendment to their cheer. The mantra should be… “quality titles, quality titles, quality titles.”
In a previous post concerning my random scan of samples on Amazon, I stated that the three most prevalent errors were echoing headwords, weak opening sentences, and overusing forms of ‘to be’. Perhaps rushing the writing process to amass titles is the cause.
I wonder why most Indie authors lack the extra layer of polish. After all, reading craft books, attending critique groups, and finding beta readers, are an essential part of churning out a quality product. Even if you can’t afford an editor, craft books and blogs are replete with editorial instructions and tips from plotting, character creation, dialog, show vs. tell, etc.
As I turn this problem over in my mind, I keep going back to the “titles, titles, titles” mantra as the influence. Well intentioned and true advice, but only loosely defined.
Short Stories by Ernesto San Giacomo
Every Time You Reply – “Little Frankie” Doesn’t Cry