Give Your Blog a “Facelift”

Last week I cleaned up my Twitter account, and documented that process in a post called Twitter Litter. That experience prodded me to take a long hard look at my Welcome Page. I saw quite a few problems like empty space, links that didn’t stand out, a somewhat distanced and impersonal opening paragraph, and a ho-hum title.

After all, my blog is the center of my social media platform. Which also means that my (and your) welcome page become even more important.

The Title

Before, I had a one word title “Welcome!” Yawn. Then my wife and I (we’re big Mel Brooks fans, as evidenced by his presence on my fav movie lists*), thought about Madeline Kahn’s character Lili Von Shtupp in Blazing Saddles, remember how she responded to a knock on her door? We added an Italian greeting and felt like we had the job done. 🙂

*See how my list of favorite films from the ‘60s, ‘70s and, ‘80s compares to yours.

First Paragraph

Originally, my welcome message was incredibly mediocre. As I read through it, I realized that it wouldn’t inspire anyone to continue. Therefore, I doubled the size of my opening blurb, and added more personal information like some of my core beliefs that work their way into my writing. In a nutshell, I presented the ABC’s of me.

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Blog Ecosystem Diagram by I.A. Walsh used under CC License

Empty Space

My blog category list was down at the bottom of the page. It was a slender column with too much blank space. I put them in linear form with five spaces between each one. Now it looks like an abundant amount, mimicking a paragraph.

Link Color

Although the links were now more noticeable and moved toward the top, it may still be difficult for someone to notice them as links rather than underlined text. I customized a brick red color that wasn’t hard on the eyes.

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***Put Ragged Souls on your Kindle at Amazon U.S.***

A Personal Photo

I’m not an ego-maniac who needs to see his portrait prominently displayed everywhere. However, as an author’s welcome page, I thought it necessary. After all, you want people to see the front page; feel welcomed, and then are prompted to click, read, and hopefully comment. It’s all about creating a comfy zone. So, I posted my mugshot…um I mean thumbnail portrait and wrapped the text around it.

The Top Menu

We also changed the pages in the top menu bar. Now there’s a published page that lists everything with links to different sites, like Amazon, Smashwords, and Barnes & Noble.

However, the most important change is the addition of a Free Short Stories page. I’ve uploaded one so far but have a few more “waiting in the wings” as they say.

***Notify me when the new Sci-Fi / Horror short story Night Flights is available***

Conclusion

It’s too early to assess the success of these changes as to the impact on blog traffic. But I’m keeping my fingers and eyes crossed. I guess my Facebook Author Page and my blog’s sidebar are next.