I’ll freely admit to all that I am no expert on social media platforms for indie authors. What I document within this blog category are the things that I am learning as I plod along. Perhaps after reading this, you may even have a few tips for me.
I tried to use a free unfollow service that would list all those Twitter accounts that I was following, but not getting followed back. However, when I checked some of them, I discovered that about 25% of those accounts were indeed following me. It was time to try a different method.
If you don’t have 10.5K followers on Twitter, you don’t need any fancy subscription to an unfollow service. Just click on “Follows” on your Twitter homepage. It will list everyone you’re following. Under their name and right next to their Twitter handle you’ll see the gray text “Follows You.” If you don’t see those words, it means that you’re following them but they are not reciprocating. Now just click the big blue button and you’ve unfollowed them back. I have about 1,350 followers and I was able to “clean house” in about 30 minutes.
The “Twitter Litter” has left the building!
The Disturbing Part
I’ve always regarded other indie authors as Fellow Travelers or Kindred Spirits. Although our genres and styles may be completely different, we’re still cut from the same cloth. Therefore, I’ve always made it my business to seek out other indies, follow and post on their blogs, Facebook pages, offer reviews and beta reads, and yes offer them a #folloback on #Twitter.
My biggest surprise was the amount of Indie Authors who followed me, waited for me to follow them back, and then they would unfollow. I would say that about 60% of the accounts that I had to unfollow were other Indie Authors. Sad but true. 😦
A while ago, I wrote a post called The Blog, The Tweet, and The Facebook Page. That post was inspired by my WordPress stats. I discovered that other blogs created the most traffic into mine, followed by Facebook*, search engines, Google +, and way last was…Twitter.
*Facebook has now taken over the top slot
Most social media gurus say that Twitter is a necessary component of an indie author’s social media platform. But I have to face a dose of reality, Twitter has not been a major generator of sales and blog traffic. I believe it serves as a double exposure.
Most people have Facebook and Twitter accounts, therefore, they may see you there and then see your name pop up elsewhere. That second exposure is what may prompt a click, and that’s the only purpose that Twitter can serve. I track my links through Bitly, therefore I can see exactly how many clicks a link receives. To be honest, it’s not that great. I don’t spam or make an annoyance out of myself. I basically tweet about new blog posts, the occasional ad for Ragged Souls, or contribute to a discussion.
Keep It Anyway
I don’t plan on cancelling my Twitter account, nor would I suggest that course of action to anyone. I recently read a great post by Kristin Lamb about the nature of books in the digital age. There are quite a few gems of wisdom within her words. My favorite eye-opener to indie authors within that particular blog post was, “Our greatest enemy is obscurity.”
Never were truer words spoken. Therefore, I’ll keep trying to tweak my tweets as best as I can, and hope for the best.
***Put Ragged Souls on your Kindle***
How About you?
If you’ve been successful with Twitter, please enlighten me (and some others). Do you see activity and clicks based upon your Tweets?
***I want to know when the new short story Night Flights is released***