Building an author platform can be a difficult and painstaking undertaking. Chances are your writing time will be greatly sacrificed. However, blogging, tweeting, and updating your Facebook page does constitute writing, and does generate readers. Therefore, it is time well spent. I’ve noticed certain patterns emerging as I’ve began building my own platform.
Blog reciprocation has the highest ranking. When I hit the Like and Subscribe buttons or drop a comment on someone else’s blog, they generally reciprocate by doing the same on mine. Of course that only happens when the initial contact is done through blogging. If the initial contact happens through Twitter, full reciprocation doesn’t usually occur.
When someone follows me on Twitter, I make it my business to follow back, drop a tweet, visit their Facebook page and their blog. But the Twitter reciprocation rate is pretty low. I’d say about 1 out of every 35 who I make contact with visit my blog or Facebook page.
Twitter returns don’t seem that bad when compared to Facebook. I must say that my Facebook page is pretty much dead space most of the time. Although I really haven’t been “pushing” over there either.
In the same order up to now, The Blog, The Tweet, and The Facebook Page have become my own version of The Good, The Bad, and The Ugly.
How are you doing with your platform experience? Any tips you’d like to share?